Apple said Tuesday a "targeted attack" led to the release of nude photos of celebrities including Oscar winner Jennifer Lawrence but insisted there was no breach of its cloud storage system.
Apple is seeking more than $700 million in additional damages and interest while arch-rival Samsung wants a new trial in the wake of a verdict that saw the US technology giant awarded $1 billion.
It is a marketing strategy that few experts would recommend and even fewer companies can pull off.
Apple received more than two million orders for its new iPhone 5 in just 24 hours, the company said Monday, pushing back many deliveries into October because of unprecedented demand.
Asian mobile carriers look set to cash in on the iPhone 5 and its superfast speeds, but the model is not the game-changer that Apple needs if it is to remain top of the heap, analysts said Thursday.
Apple is out to make a splash with new waterproof iPhones, a smartphone game starring Nintendo's beloved "Mario" and a push on wireless headphones.
It's not the first with a smartwatch or mobile payments system, but Apple is likely to use its market muscle and sense of style and innovation to redefine those categories.
Apple laid claim to the future of the smartphone Tuesday with a 10th anniversary iPhone X, touting the device as the next generation of mobile computing.
Apple on Tuesday invited members of the media to a September 12 event in San Francisco for what is expected to be the debut of a new-generation iPhone.
Apple is expected to unveil updated iPhones Wednesday along with an Apple TV revamp that may signal a push into online television streaming dominated by Netflix.
Apple's highly anticipated event Tuesday looks to extend the reach of the iPhone to new markets as the tech giant moves to regain momentum in the smartphone segment.
Apple unveiled its iPhone 11 models Tuesday with a price cut for the most basic models while also laying out plans for streaming and gaming services as it bids to weather the slump in the global smartphone market.
The latest round of tariffs that US President Donald Trump has imposed on China appeared to largely spare Apple and other consumer electronics makers but they face increasing threats from the deepening trade war between the two economic giants.
Apple faced growing criticism on Thursday from users around the world who complained that the tech giant's new mapping system is riddled with errors.
American computer giant Apple claimed on Monday that Samsung Electronics' latest tablet computer infringes on patents relating to touch screen technology.
Apple's proud announcement that its new iPhone could be used to buy goods in a single swipe left customers non-plussed in Japan, where mobile contactless payments have been normal fare for a decade.
