Space Industry and Business News  
Struggling GM thrives in China

SKorean carmaker Ssangyong closes strike-hit plant
South Korea's smallest automaker Ssangyong Motor said Sunday that it had temporarily shut its main factory, which has been occupied by workers striking over massive planned job cuts. "The closure was inevitable because of mounting losses, which have endangered our survival," the company said in a statement, adding it would ask police to evict the workers from the plant in Pyeongtaek, south of Seoul. The work stoppage began on May 21 after the company announced plans to sack 2,646 employees -- 36 percent of its workforce -- in what would be the country's first mass layoffs since the onset of the global economic crisis. Workers occupying the factory are demanding managers minimise job losses through work-sharing. The debt-stricken company in February won court protection from creditors. The court told its Chinese majority owner, Shanghai Automotive Industry Corp (SAIC), to give up management control. Court-appointed managers have since struggled to turn the company around through job cuts and cost savings. Ssangyong specialises in sports-utility vehicles and luxury sedans. Photo courtesy of AFP.
by Staff Writers
Shanghai (AFP) May 31, 2009
GM's overall future may look grim, but half a world away from Detroit in Shanghai, business has never been better.

The US auto giant is beating sales records in China and may soon be exporting Chinese-made cars to the United States.

"I don't think it makes much difference to us. Obviously we'd prefer to have this restructuring done outside the courts," Kevin Wale, GM China's president and managing director, told AFP in a recent interview.

"We operate as independent joint ventures here in China so we would continue pretty much as we are today."

While GM pares back at home, it may add a plant in China to meet its goal of doubling annual sales to two million within five years with products developed for "the most important growth market in the world", Wale said.

That extra capacity could also help produce GM cars which for the first time would be exported from China to the United States, under a proposal the automaker has reportedly submitted to US lawmakers.

GM has proposed shipping 17,335 Chinese-made cars to the US in 2011 and increasing that to 51,546 by 2014 -- representing 1.6 percent of its forecast 3.1 million cars five years from now, the Automotive News reported.

China led the world in auto sales in April, and GM China's joint ventures led the pack, with sales rising 29.9 percent on year to 151,084 vehicles, driven by demand for Buicks and small Wuling "bread vans" that cost less than 5,000 dollars.

"It's definitely one of the market leaders here -- in drastic contrast to their performance in the US," said Shen Jun, an auto analyst at Roland Berger.

GM's first Shanghai sales office opened in 1929, boasting: "Buick owners are mostly the leading men in China."

Pu Yi, the last emperor, revolutionary leader Sun Yat-sen and premier Zhou Enlai all owned Buicks.

But that history is barely known, allowing GM to recast Buick as a car for China's young and fast-growing middle class.

"Volkswagen has good prices and good quality, but their cars look very average, not unique," said Li Pengxiang, a 29-year-old telecoms project manager, referring to China's number two carmaker.

"These new (GM) models look fresh and suit young people."

GM has earned a reputation for savvy marketing with moves like enlisting "Prison Break" star Wentworth Miller -- a top celebrity in China despite the show never airing here legally -- to star in its latest campaign, Shen said.

"They think they are doing much better than the parent company in the US," he said, saying GM's success in China boils down to smart decisions, good timing and luck that has put it far ahead of US rivals Ford and Chrysler.

GM teamed with China's largest automaker Shanghai Automotive Industry Group or SAIC, in 1997 -- foreign carmakers here need a local joint venture partner -- after SAIC rejected Toyota and before Ford could sign a deal, Shen said.

Tension among joint venture partners is common, but GM and SAIC are known to have unrivalled chemistry, according to Zhu Junyi, an auto analyst at the Shanghai Information Centre.

GM spends heavily on research and development while delegating key responsibilities to its partner, he said.

"German and Japanese investors are more reluctant to give away any leadership role," Zhu said. "GM has done a better job with localisation."

GM's growing sales are impressive but competitors are growing faster -- Hyundai shot up 74 percent on year last month while Nissan sales grew 55 percent, Shen said.

Even as the Chinese market's growth slows -- to eight percent in 2008 after years of double digit growth -- more players are piling in.

"The Japanese automakers are steamrolling China's auto market," said Eric Xu, head of Timer-Auto Consulting in Shanghai.

Share This Article With Planet Earth
del.icio.usdel.icio.us DiggDigg RedditReddit
YahooMyWebYahooMyWeb GoogleGoogle FacebookFacebook



Related Links
Car Technology at SpaceMart.com



Memory Foam Mattress Review
Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News


Crunch time for Opel as Germany mulls China bid
Berlin (AFP) May 27, 2009
The fate of tens of thousands of workers hung in the balance on Wednesday as Berlin prepared a crunch meeting to select its preferred bidder for struggling General Motors subsidiary Opel. Chancellor Angela Merkel will begin talks at 1900 GMT with top politicians from Berlin and Washington, as well as representatives from the three bidding firms that have placed official bids, Magna, RHJ Inte ... read more







The content herein, unless otherwise known to be public domain, are Copyright 1995-2009 - SpaceDaily. AFP and UPI Wire Stories are copyright Agence France-Presse and United Press International. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by SpaceDaily on any Web page published or hosted by SpaceDaily. Privacy Statement