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Chinese businessman buys UK satellite station: report
Beijing (AFP) July 13, 2009 A Chinese businessman has bought the British satellite television channel Propeller and plans to use it to broadcast programmes promoting China in Europe, media reports said Monday. Ye Maoxi, chairman of advertising company Xiking Group, acquired Propeller in June after six months of talks, the City Express newspaper reported. Propeller, broadcast from Yorkshire via digital provider Sky TV, is a non-profit channel launched in 2006 with a public-funded investment of 5.2 million pounds (8.4 million dollars), according to the channel's website. Ye learned Propeller was looking for strategic investment due to the financial crisis when he visited the United Kingdom as part of a contingent of Chinese business people with Chinese Premier Wen Jiabao earlier this year. The entrepreneur from eastern Wenzhou plans to overhaul the channel and produce programmes promoting Chinese culture, brands and people, with some possibly broadcast in Chinese, previous reports said. "(The new programmes) will help local people know more about China and Chinese people in Europe to know about what is happening in the motherland," Ye said during a business trip to Portugal, according to the reports. This is not the first time a Chinese businessman has bought into an overseas media company, a sector that is tightly controlled by the government in China. Wang Weisheng, also from Wenzhou, bought a state-owned television station in United Arab Emirates and relaunched it in August 2006, reports said. Ye's reported purchase coincides with a drive by state media companies to expand overseas as part of efforts to improve China's international image. This month China's official Xinhua news agency said it had launched an international English-language television news service in Europe. The government's English language China Daily newspaper has also launched a US edition. Share This Article With Planet Earth
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