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US media rave over Apple iPad

Flood of iPad applications begins on eve of its debut
San Francisco (AFP) April 2, 2010 - A new software Gold Rush is on as applications tailored for Apple's iPad hit the market on the eve of the hotly-anticipated tablet computer's US debut. Following weeks of rising expectations, the iPad finally lands in Apple stores in the United States at 9:00 am (1300 GMT) on Saturday, with some analysts predicting they will be sold out within a few hours, ensuring the buzz stays high for the gadgets. Software savants who found fortunes crafting mini-programs for Apple's beloved iPhone and iPad Touch devices were quick to turn their energies to making applications for the iPad, essentially a giant iPod Touch. The enthusiasm of developers bodes well for iPad since the "ecosystem" of fun, hip, or functional programs is credited with being a key reason Apple mobile gadgets are marketplace stars.

By Friday, iPad programs were mounting on virtual shelves of Apple's online iTunes shop even though the iPad will not go on sale in the rest of the world until the end of the month. Warner Brothers studio announced that Sherlock Holmes fans can use iPads to watch its action film based on the brilliant detective as well as play an immersive game in which they test their wits as the investigator. The mobile division of US videogame giant Electronic Arts (EA) launched iPad version of Scrabble, Tetris, Mirror's Edge, Need for Speed, and Command and Conquer Red Alert. "We are thrilled to offer EA games with the launch of iPad, a device that is like no other," said EA Mobile worldwide studios vice president Travis Boatman. "EA is delivering five games today that take advantage of the unique capabilities of iPad for a broad range of gamers, from the casual to the hardcore, and today's product slate is just the beginning."

New York City-based 2K Games on Friday released an iPad version of it's blockbuster strategy game "Sid Meier's Civilization Revolution." "The popularity of Civilization Revolution on the iPhone and the Nintendo DS is a clear indicator that people want to play Civ wherever and whenever they want," said Sid Meier, director of creative development at Firaxis Games. Internet pioneer Yahoo! also jumped on the iPad, unveiling a free application that routes its online Entertainment offerings to Apple's latest creation. The Yahoo! "app" takes advantage of iPad's geo-location feature to deliver local television listings and content based on where users are. "Devices like the iPad allow Yahoo! to create new experiences and expand the art of what's possible in the eyes of consumers," said Tapan Bhat, senior vice president of Integrated Customer Experiences at the California firm. National Geographic has released a world atlas for the iPad, while for those who want to look skyward there is a Star Walk program that turns the tablets into virtual telescopes to gaze at the heavens.

Security and business-oriented applications are also in the iPad queue. MobileIron releasing iPad Sentry software that acts as "guard at the gate" to block rogue access to company data. A Brushes paint application that proved its merit after being used to make a New York Magazine cover last year has been modified for the iPad. The New York Times has released an iPad application for an interactive version of the newspaper. Media outlets made it clear early that they are looking at iPad as a platform for bringing their business models into the Internet Age. Entertainment giant Walt Disney Company -- whose largest individual shareholder is Apple CEO Steve Jobs -- has built an iPad version of its flagship website and promised applications for viewing online content from all its businesses. While there are a smattering of free applications for the iPad, the overall trend is for them to be priced higher than mini-programs designed for iPhone or iPod Touch devices.
by Staff Writers
Washington (AFP) April 2, 2010
US media outlets are gushing like star-struck lovers over the Apple iPad in early reviews as software makers hustle to ready programs for its much-anticipated sales launch on Saturday.

The few blessed by Apple to receive review copies of the iconic California firm's latest creation were clearly smitten with the notepad-sized gadget.

"This beautiful new touch-screen device from Apple has the potential to change portable computing profoundly, and to challenge the primacy of the laptop," said the Wall Street Journal, calling it a "game changer."

Apple chief executive Steve Jobs billed the iPad as "revolutionary" when he unveiled the device in San Francisco in late January, saying it will carve out a home between smartphones and laptop computers.

The USA Today newspaper agreed, like most other media outlets: the "stunning" iPad is "rewriting the rulebook," it said.

"The iPad is not so much about what you can do -- browse, do email, play games, read e-books and more -- but how you can do it," said tech reporter Edward C. Baig.

"Apple's tablet is fun, simple, stunning to look at and blazingly fast," he added.

Following weeks of rising expectations, the tablet finally hits Apple stores at 9:00 am on Saturday, with some analysts predicting they will be sold out within a few hours, ensuring buzz stays high for the gadgets.

New York Times' business columnist David Carr effused so lovingly about iPad in comments fired off on Twitter that Silicon Valley gossip website Valley Wag playfully likened it to romance.

"Killer apps: maps, books (so sexy!), YouTube (freaky pretty), plain old surfing," Carr tweeted at the microblogging service before evidently slipping off for some private time with his iPad.

"Threshold of devices that you can take to the bathroom has been crossed," he said in a subsequent message. "Not a good bath read, but works well with other appliances."

Carr went on to contend that the iPad makes surfing "far less monogamous."

The Valley Wag story about the tweets bore the headline "David Carr is Having Intimate Encounters with his iPad."

"Between the iPad drooling and April Fool's Day nonsense, I am boycotting the Internet for remainder of today," former Wall Street Journal reporter turned independent journalist Heidi Moore vowed in a tweet Thursday.

The 9.7-inch (24.6 centimetre) touch-screen devices allow users to watch video, listen to music, play games, surf the Web or read electronic books.

The iPad also runs most of the 150,000 applications made for the iPod Touch and the iPhone.

The iPad model featuring Wi-Fi wireless connectivity will be available in Apple's US stores from Saturday, and the model that offers both Wi-Fi and 3G cellular connectivity in late April.

Prices for iPads range from 499 dollars to 829 dollars depending on features.

"Not only does it threaten to turn the digital publishing and electronic reader market on its head," said Scott Steinberg, head of technology consulting firm TechSavvy Global.

"The iPad aims to provide a more comfortable and casual means of consuming audio, video and photo content as well as playing games."

Software makers behind applications that have been hits on iPhones and iPod Touch devices have been scrambling to adapt programs to the larger screens and beefier processors in iPads.

"Once the specifics were finally known, our team began putting together our plans for the device the same day," said Michael Murphey, chief executive of iVerse Media which tailored a digital comic book for the iPad.

Family-oriented entertainment giant Walt Disney Company -- whose largest individual shareholder is Apple CEO Jobs -- has built an iPad version of its flagship website and promised applications for viewing online content from all its businesses.

"The iPad provides a very compelling consumer experience, and we are pleased to have new forms of original, interactive content on this great device," said Disney chief executive Bob Iger.

Among Disney's iPad-focused entries are applications for TV shows, video games, interactive books and even a finger-painting feature to allow children to draw on the screen, according to the Washington Post.

Popular complaints when the device was unveiled in January included the lack of a camera, multi-tasking capabilities, a USB port, and support for videos made with Adobe Flash software.



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TECH SPACE
Amazon strikes twin electronic book deals: WSJ
San Francisco (AFP) March 31, 2010
Amazon.com is letting two more major publishers raise prices of electronic books for Kindle readers in deals struck just days before Apple releases rival iPad computer tablets, the Wall Street Journal reported Wednesday. The agreements with Simon & Schuster and Harper-Collins break from Amazon's practice of holding the price of popular new titles down to 9.99 dollars each, according to the n ... read more







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